25%-95% increase in profit can come from boosting customer retention rates by as little as 5%
Customer post-purchase journey in 2015
Customer lifecycle is very critical to success of a business function. However, in many organizations, customers are engaged only till the time purchase is made. Post-purchase, marketing folks tend to reduce outreach to these customers. This affects the overall customer experience.
You'll Learn:
Brian is the Director of Product Management at Alteryx and has been in the high-tech industry for over 15 years. He has held business development, product management and, product marketing roles at Stellent, Oracle and Box.
Sandeep is the Vice President, Analytics at Grazitti Interactive. With over 15 years of experience in analytics, strategic planning, and management at eBay, Capital One, he has consulted with leading energy and financial institutions.
Jason is the Director of Corporate Marketing at TRI Pointe Group and has over 15 years of experience. With expertise in web analytics, digital strategies, marketing and more, he previously worked with Viceroy Hotel Group and Fiji water.
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