The customer is a leading provider of Digital Asset Management (DAM) solutions, helping brands conquer the ever-growing chaos of digital content. It is a sales-focused organization that utilizes Salesforce's Sales Cloud to identify sales opportunities.
They sought to harness technology to proactively pinpoint potential leads by scouring the web for breaking news about companies (their potential and existing customers). The vision was to seamlessly integrate this “intelligence” into their CRM system, empowering sales representatives to stay ahead of the curve.
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