[Case Study]

How Marketo achieved incredible engagement and impressive pace of innovation

Achieved 21% avg. case deflection and gained 50k+ members with Salesforce® Communities


Rise in

Organic Traffic


Improvment in

Referel Traffic


Increase in

Leads Nurtured

Get the most out of your communities, just like Marketo did!

Surpassing 50K members, Marketo has achieved tremendous user engagement with increasing number of peer-to-peer discussions, new ideas, and online resources. The community is an indispensable and rich resource for Marketo users.

Download the success story to see how we partnered with Marketo to build a 2012 Social Media Awards winning online community.

Community Highlights

  • 50k+ members
  • 150+ feature enhancements
  • Avg. of 21% support case deflection
  • Number of discussions increased by 49%
  • Avg. of 77% increase in idea votes since inception
  • Average number of engagements per month doubled
  • Number of ideas submitted increased by 20%
  • 285+ customer ideas executed
  • Over 46,000 rewards unlocked, a 73% increase from '12
  • 10 members completed the Rockstar Rewards Diamond Level
  • Over 400 members have unlocked the Certification reward

What Our Customers Say

I really admire the team’s hard work, dedication, and sense of responsibility. It’s also been very easy to approach the team, even during late hours, which I appreciate very much.

Yogesh Kapoor

Yogesh Kapoor,

Business Applications Manager, MobileIron.

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