As CMO of a startup, I have limited budget, resources and time. We have made a considerable investment in Marketo, Salesforce and other sales enablement tools, but my small team does not have the time or technical expertise to fully integrate these platforms. Adding a Marketing Automation Consultant to my team was a no brainer. I now have a team of experts on call that can quickly implement our demand generation campaigns, optimizes our lead processes, show me examples of best practices from larger clients, and make suggestions on ways to improve our conversions.

Hiring a marketing technology consultant for your rollout means the difference between an on-time, on-budget project and a failed project. You may pay the consultant's fee, but that is a small amount compared to having to scrap a system to start over, or call in a consultant in six months to have them do twice the work to fix a broken system.