[Guide]

Planning to build an Email Preference Center in Marketo? Here's all you need to know

28%

Rise in

Organic Traffic

49%

Improvment in

Referel Traffic

65%

Increase in

Leads Nurtured

Why do you need an email preference center?

High unsubscribes is a challenge that every marketer faces. One of the solutions to counter this is an Email Preference Center. With Email Preference Centers, you:

  • Reduce unsubscribe by 37%
  • Increase email engagement by 41%
  • Reduce annual list churn by 46%

By reading this guide, you will find out

  • Types of email preference center
  • How you can build an EPC in Marketo
  • Best practices for building an effective EPC

What Our Customers Say

Grazitti has been a tremendous help to us with analytics. They’ve catapulted us months ahead of our internal project plan and have not slowed down.

Jason Antony

Masha Finkelstein

Demand Generation Lead, BetterWorks

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