The customer, a leading software company, used Marketo for their marketing operations but were struggling to determine the specific lead journey as they had a single-touch marketing attribution model. They wanted a multi-touch marketing attribution model to be set up in Marketo so as to gain insight into the lead journey, i.e, the traffic source, forms filled, and landing page visits.
Working with Grazitti has been amazing. Not only they helped us scale our paid advertising campaigns, but have also been very professional, on time, and delivered above expectations on every project. I have recommended them to colleagues multiple times and will keep doing that moving forward.
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