[Case Study]

Personalizing Newsletter Content Leveraging Velocity Scripting in Marketo


Rise in

Organic Traffic


Improvment in

Referel Traffic


Increase in

Leads Nurtured

The customer, a multinational technology company focusing on cloud computing and artificial intelligence, wanted to increase their user engagement with the right content to the right users via emails and newsletters. They were unable to target the right users with personalized content as additional information was getting pushed which adversely affected their click-to-open rate.

Download this case study to learn how the customer was able to:

  • Personalize their newsletter content based on user-search
  • Increase their click-to-open rates
  • Amplify their user engagement
  • Boost their ROI

What Our Customers Say

Working with Grazitti has been amazing. Not only they helped us scale our paid advertising campaigns, but have also been very professional, on time, and delivered above expectations on every project. I have recommended them to colleagues multiple times and will keep doing that moving forward.

Masha Finkelstein

Masha Finkelstein

Demand Generation Lead, BetterWorks

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