Leveraging MARKETO CAPABILITIES
IN YOUR MAGENTO STORE

The customer, a leading publishing firm, was using Magento as their eCommerce platform and was inclined to choose Marketo as their marketing automation platform with which they could easily sync their existing customer data and new lead data. They wanted assistance with integrating the customer data across their Magento store and Marketo instance. They also wanted help to strategize and execute their lead nurture programs effectively.

Download this case study to learn how we helped the customer to:

• Seamlessly integrate their Magento store and Marketo instance
• Efficiently manage their database
• Effectively set up their lead nurture programs
• Increase their lead-to-sale conversion rate