[Case Study]

Automated Digital Directory for American Express


Rise in

Organic Traffic


Improvment in

Referel Traffic


Increase in

Leads Nurtured

AMEX provides luxury benefits to their privileged customers and were using a printed directory with a list of these. As their customers had to manually enquire about benefits, this offered a poor user experience. Moreover, the information in the directory was scattered adding to the decline in customer engagement.

DCG ONE—marketing partner of American Express—approached Grazitti to create an automated digital directory for a better user experience. AMEX was then able to:

  • Increase User Engagement
  • Reduce Operational Cost
  • Improve Customer Satisfaction

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