Search Advertising Platforms

ga4-work
  • Google Ads
  • Microsoft Ads
Google Ads

Google Ads Overview

Google Ads is a paid advertising platform under marketing channel pay-per-click (PPC), where you pay per click or per impression (CPM) on an ad.

Types of Google Ads:

  • Search Network Campaigns are text ads on Google search results that let you reach people while they’re searching for the products and services you offer.
  • Display Network Campaigns help you reach a relevant audience with visually engaging ads as they browse websites, apps, and Google-owned properties, such as YouTube to achieve your marketing objectives.
Microsoft Ads

Microsoft Ads Overview

Microsoft Advertising provides pay-per-click advertising on the Bing, Yahoo!, and DuckDuckGo search engines

Types of Google Ads:

  • Search Advertising Campaigns on Bing display ads across Microsoft Search Network where you get ad space based on your ad’s bid, relevance, and performance.
  • Search Advertising Campaigns on Yahoo display ads across Microsoft Search Network where you get ad space based on your ad’s bid, relevance, and performance. Search Advertising Campaigns on Yahoo display ads relevant to the search query, targeted toward an audience with high intent.
GA4 Configure

How to Configure Conversion Data in GA4 Reports

  • Predefined Conversions
  • Conversions That Can be Switched on

Driving Innovative Digital Marketing Since 2008, We Have

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