Google Tag Manager

What’s Inside the Cheat Sheet?

The Google_Tag_Manager Cheat Sheet covers everything you need to know from laying out an effective tag implementation plan to testing before deployment.

Here’s what the cheat sheet will enable you to learn:

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    Planning Tag
    Implementation

    Develop an effective plan for tag implementation.

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    Installing Google Tag
    Manager

    Prepare your website before you install Google_Tag_Manager.

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    Understanding
    Data Layers

    Introduce the concept of Data Layers to your team.

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    Collecting Data With Tags,
    Triggers, and Variables

    Gather data using tags, triggers, and variables.

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    Preloading Data Layers With
    User Data

    Capture user data, which is otherwise not available on your website.

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    eCommerce
    Tracking

    Push transaction data into the Data Layer, and avoid data duplication while reporting.

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    Event
    Tracking

    Track events and verify the changes made in GTM before deployment.

Ensure Proper GTM Installation on Your Site

Why You Should Download the Google_Tag_Manager Cheat Sheet

The cheat sheet will help you make the most of Google_Tag_Manager, by enabling you to:

Google Tag Manager
  • Quickly deploy tracking codes
  • Enable auto-event tracking
  • Manage tags at one place
  • Customize tags without code
  • Troubleshoot tag errors
  • Publish tags to different environments
  • Create reusable templates
  • Give access to multiple people
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Frequently Asked Questions (FAQs)

Google Tag Manager (GTM) is a tag management system that enables you to install, store, and manage marketing tags without modifying the website code. It can be integrated with other marketing tools and platforms such as Google Analytics, Google Ads, Hotjar, and CRMs to track events and user behavior. GTM can help you reduce reliance on developers, preview the changes before pushing them to live, consolidate marketing tags and tracking codes in one place, and more.

Yes, Google Tag Manager is necessary to make tag management simple, easy, and reliable. It can help marketers implement tracking codes without the need for a developer. You can manage all the tags in one place, troubleshoot and rectify tag errors, and give account access to multiple users with varied viewing, editing, and publishing privileges.

While GTM is a powerful tool, it also has its shortcomings, which are as follows:

  • GTM is a code-injection tool, which makes it susceptible to being blocked by ad blockers.
  • GTM is also capable of inserting code and potentially exposing your site to exploitation by hackers.
  • If not properly managed, GTM can significantly impact the performance of your digital properties. This happens when the tag manager container accumulates tags over time, often due to experimenting with various publishers or asset integrations.

Google Tag Manager allows you to manage and deploy tags and is a centralized place to keep your tracking codes. Google Tag (gtag.js) is a single tag that you can add to your website to use different Google products or services. GTM can support platforms other than Google’s tools whereas gtag supports only Google’s products.