A Guide on Advanced Google Tag Manager: A Step-by-Step Checklist

What’s Inside the Cheat Sheet?

The Google Tag Manager Cheat Sheet covers everything you need to know from laying out an effective tag implementation plan to testing before deployment.

Here’s what the cheat sheet will enable you to learn:

Planning Tag
Implementation

Develop an effective plan for tag implementation.
Installing Google Tag
Manager

Prepare your website before you install Google Tag Manager.
Understanding
Data Layers

Introduce the concept of Data Layers to your team.
Collecting Data With Tags,
Triggers, and Variables

Gather data using tags, triggers, and variables.
Preloading Data Layers With
User Data

Capture user data, which is otherwise not available on your website.
eCommerce
Tracking

Push transaction data into the Data Layer, and avoid data duplication while reporting.
Event
Tracking

Track events and verify the changes made in GTM before deployment.