The Google Tag Manager Cheat Sheet covers everything you need to know from laying out an effective tag implementation plan to testing before deployment.
Develop an effective plan for tag implementation.
Prepare your website before you install Google Tag Manager.
Introduce the concept of Data Layers to your team.
Gather data using tags, triggers, and variables.
Capture user data, which is otherwise not available on your website.
Push transaction data into the Data Layer, and avoid data duplication while reporting.
Track events and verify the changes made in GTM before deployment.
The cheat sheet will help you make the most of Google Tag Manager, by enabling you to: