The customer is one of the UK's fastest growing digital marketing agencies that simplifies local marketing for businesses and helps them grow through data-driven decisions.
The customer uses Google Analytics for all their reporting needs. However, they were unable to identify all the engagement points of a user, before and after becoming a lead.
They wanted to track the engagement of a user before it became a known lead. The customer wanted to leverage Google Analytics to showcase the lead status from anonymous to known via Marketo integration and deliver the reports using Tableau.
We’ve never seen such great numbers maximizing our spend in AdWords as well as the increased traffic driven to our site. Grazitti has done an amazing job!