[Case Study]

Boosting Marketing Campaign Efficiency by 42% With M-Clean’s Data Deduplication

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The customer is a leading water analysis solutions provider. They had duplicate data in their Marketo instance which was compromising their marketing performance and increasing campaign expenses.

They approached Team Grazitti to help them eliminate duplicate records from their system. Using our in-house dedupe solution, M-Clean, we not only helped them remove duplicates efficiently but also prevented real-time duplication to maintain data accuracy.

As a result, the customer was able to achieve:

  • 42% Boost in Marketing Campaigns Efficiency
  • 68% Reduction in License Costs
  • 44% Drop in Support Time Required
  • 52% Decrease in Campaign Costs

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Highlights

  • kpi-nps-icon 20 Percent Point Increase
    in NPS
  • kpi-manager-collaboration Improved Partner-Channel
    Manager Collaboration
  • kpi-channel-managers Better Performance Visibility
    to Channel Managers

We not only provided effective solutions for the above-mentioned roadblocks but also ensured high quality customized integration to enable smoother flow of records data.

This case study elucidates the steps we followed. If your company is planning to initiate Salesforce to Salesforce Integration, then this case study will offer immense value.

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