• Gainsight

    Erica Kuhl

    EVP & GM
    Gainsight

  • Todd Nilson

    Todd Nilson

    Founder, Community Strategist
    Clocktower Advisors

  • Shaveta Sharma

    Shaveta Sharma

    Director, Online Communities
    Grazitti Interactive

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Where Enterprise Communities Go Next

B2B communities are stepping into a new chapter.

For a long time, success was counted in activity. Logins, posts, likes, and threads filled dashboards and reports. The numbers looked good, but they often missed the point.

The approach is reaching its limit.

In 2026, communities will be judged by what they actually deliver, not by how busy they appear. Real impact will matter most, including influence on pipeline, support efficiency, customer retention, advocacy, and meaningful product insights.

At the same time, artificial intelligence is changing how people find answers and how knowledge flows through organizations. Platforms are evolving, search habits are shifting, and leaders are asking a clearer question than ever: What tangible impact is this community driving?

This webinar focuses on what truly matters next. We will explore how to protect community investments, adapt to platform changes, prepare for AI-driven engagement, and position communities as strategic growth engines.

No crystal ball promises. Just practical insight to prepare B2B communities for 2026.

About the Webinar

The year 2026 will redefine how B2B communities operate and deliver business impact. This webinar examines the forces behind that
transformation, such as AI adoption, shifting member expectations, platform evolution, and the expanding role of community managers.
Gain practical perspectives and clear predictions to plan smarter and stay ahead of what comes next.

Here’s What Our Experts Will Talk About

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Platform Reality Check

What the decline of legacy platforms reveals, and how enterprises can select the right platform.

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Relevance of Forums

Why forums continue to matter as trusted feedback and knowledge sources for enterprises, and how they support future LLM-based growth.

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AI Implementation Roadmap

How AI is reshaping community operations, and what teams need in place to implement it effectively.

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The Evolution of Communities

How community insights are driving decisions across CX, Product, and Marketing teams.

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Community-Led Growth

How communities are evolving into go-to-market engines through co-creation and advocacy.

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Looking Ahead to 2026

Key predictions and practical steps to prepare B2B communities for what comes next

Register Now

Speakers

Erica Kuhl

Erica Kuhl

EVP & GM, Gainsight

Erica is a customer and community leader with over 20 years of experience building communities that drive real business impact. She was instrumental in creating and scaling the Salesforce Trailblazer Community, transforming it into a cultural and strategic engine for the company. After 18 years at Salesforce and six years as a consultant, Erica now serves as EVP & GM at Gainsight, leading Community, Customer Education, and Product Experience initiatives across the customer lifecycle.

Todd Nilson

Todd Nilson

Founder, Community Strategist, Clocktower Advisors

Todd helps companies build vibrant, engaged communities that drive lasting success. With over 25 years of experience in digital transformation and marketing strategy, he brings expertise in game thinking, recruitment, and virtual collaboration. He’s worked with brands like Activision and SAP to create strong, loyal customer networks and foster growth through community.

Shaveta Sharma

Shaveta Sharma

Director, Online Communities, Grazitti Interactive

Shaveta is a professional community manager with 10+ years of experience in the community space. She has developed over 100 branded communities, aiming to expand the sphere of client influence, all while growing their network and audience. With years of experience as a developer, her exceptional knowledge of managing online communities has enabled her to transition into the community manager role. Shaveta builds robust community strategies that infuse the community's authenticity into other aspects of the business. Being adept at revenue generation indirectly, she is exceptional in customer retention and satisfaction.