Online Communities A Key Differentiator for Brand Engagement, both inside and out.
Here’s how we kicked off this amazing event:
Online Communities A Key Differentiator for Brand Engagement, both inside and out.
Here’s how we kicked off this amazing event:
Alok has over 25 years of marketing, building, and consulting experience for the largest online marketing companies and the most complex software products. He is the chief participant at Grazitti and provides mentoring and marketing momentum to team Grazitti.
Alok, in his signature storytelling fashion, took us through the history of Grazitti and why online communities are of immense importance to us.
Educated as a software engineer, now operating as a technology executive, Marlene combines technical aptitude with business presence and a passion for driving measurable outcomes.
Marlene brought in ‘technical nostalgia’ of the best kind and dove into her predictions for the future of communities.
Online communities are now mainstream business tools and everyone's looking to make the most out of them. Holly makes it happen!
In her session, Holly talked about building programs that not only allow you to invite community members into leadership positions within your community but also empower them to have ownership.
Cesar focuses on customer success, sharing best practices, developing content and frameworks for community and portal success. He also conducts outreach to community management organizations and helps develop content for Salesforce Community Cloud Accelerators.
Cesar spoke about how tying your online community with business data makes your efforts more impactful and measurable and how it makes your life, as community professionals, simpler and easier.
Richard Millington is the founder of FeverBee, author of Buzzing Communities, and a frequent speaker at online community events around the world. His unique focus is on cracking the 'social code' behind successful social groups.
Richard gave us some stellar tips to start making your community vision a reality. Amongst other awesome tactics, he pressed upon the importance of boiling your strategy down to a one-page roadmap and updating your member personas with great research.
As the founder of Gather Community Consulting and co-author of Building Brand Communities, Carrie helps brands create new communities, select technology, envision community roadmaps, and think strategically.
John is an accomplished marketing and community operations professional. With extensive experience in the development and implementation of key strategies, he is equipped to assist organizations in enhancing the efficiency, effectiveness, and growth of their communities.
In her interview with John, Carrie highlighted the importance of measuring the success of brand communities and ensuring that people get a sense of belonging within the community.
With 10 years of experience, Mikhail works relentlessly on applying AI, ML, and emerging tech to community platforms. He brings unique insight and a level of independence that inspire confidence in fellow team members as well as senior leadership.
Vishal is a seasoned professional with over 10 years of experience in building and optimizing CRM, online communities, CMS, etc. His forte lies in identifying, assessing, and overcoming technical hurdles to improve customer processes and efficiency.
With over 20 of years experience building online communities, Venessa is an internationally-regarded online community strategist. She works closely with industry, government, and researchers to grow the reach and impact of digital community management.
With collaborative technology and social media being his specialties, Dave is a frequent keynoter and panelist for social technology and measurement workshops. He is also the author of the best-selling books - 'Social Media Marketing: An Hour a Day' and 'Social Customer Experience'.
Our awesome panelists discussed how AI and ML allow community moderators to amplify the quality of their work and life, amongst other benefits of incorporating AI in your community.
Adrian has over 15 years of experience in building communities, online marketing, eCommerce, and product marketing. He brings his contagious passion to whatever he works on and is known for his enthusiasm for learning and creating strong relationships.
Dani has extensive B2B and B2C experience driving global teams in community management, support operations, business development, and product management. His passion for community-building resides in his ability to connect on a personal level with customers.
John is a multi-talented individual from a technology and services background with a unique inside perspective of the industry. He is a well-known and highly respected industry expert.
Developer turned Developer Marketer, Tessa has been in the tech industry for over 12 years. She is a self-taught developer who is passionate about growing communities and customer advocacy programs.
Amber has over 15 years of experience in communication and event management both on the American coasts and in France. She is experienced in a wide range of community use-cases within various industries including higher education, professional networks, and non-profits.
With over 10 years of experience in working and building amazing communities, Varun helps brands effectively connect with their customers and provides them with strategies aligned with their business objectives.
Our amazing panelists talked about integrating community activity with CRM, making community an indispensable part in the organization, and several other questions that our extremely active and enthusiastic attendees asked them.
Online communities have emerged as important spaces for marketers to deepen the brand-customer relationships. They are now at the forefront of customer engagement and retention.
We are thrilled to have been able to bring to you an amazing line-up of speakers who are practitioners and experts that see what is coming beyond the horizon. Leading our unique vision for online communities is our in-house community evangelist and the host of this summit – John Summers, Senior Manager, Community and Social Practice.
By watching these sessions, you can expect to come away with an understanding of:
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