[Case study]
Creating a Data Repository in Marketo for Better Operational Insights
The customer, a leading B2B software provider, was using Marketo for its marketing operations but was struggling to organize its data records in a centralized way. Additionally, there was uncertainty about existing operations, database health, website forms in use, fields in use, lists in place, assets in use, which increased difficulty in creating workflows.
Download this case study to learn how we helped the customer with:
- Improved Marketo instance efficiency
- Efficient and well-defined workflows
- Increased visibility across sales and marketing teams
- Improved database health
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