Delight Your New Customers During COVID - 19 Crisis

Simplify Onboarding with Marketing Automation

With the global economy taking a massive hit due to the COVID – 19 pandemic, the idea of new customer acquisitions, especially in a B2B environment, seems too good to be true. Acquiring new customers at this time is a godsend that you just can’t take lightly. A “set it and forget it” approach just wouldn’t do.

How you onboard your customers sets the tone for how you want your existing relationship with them to be. The advantage you have is that your customer already likes your product/service, you’ve just got to put a shine on it enough to create a lasting impression.

Your marketing automation platform (MAP) is the kinetic energy that sets a solid onboarding experience for your new customers in motion. It enables you to empower your customers to onboard autonomously by having all resources at their disposal and be with them every step of the way.

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Strengthen Your Customer Retention Game Plan

Here’s how your MAP can set up an efficient onboarding program:
Personalized Welcome Email In your first email to your customers, congratulate them for their purchase, express gratitude for choosing you, and tell them how excited you are to have them on board
Greeting Message This email should have all the information for the customer to set up their account (set passwords, alerts, etc)
Product/Service Set-up In this step, create a set-up wizard or tutorial to guide the customers step-by-step through their implementation process
Feature Callout Trigger This is an optional step for when you want the customers to know of any exclusive features of your product/service
Interactive Product Walk-throughs Train your customers on how to use and extract value from your offering
Comprehensive Knowledge Base Provide your customers with a resource section containing solutions and FAQs around your offering to truly put them in an auto-pilot mode
Satisfaction Check-ins Constantly check in with customers to ensure you care about their progress because your MAP automates everything but relationships

Make your quarantine about physical social distancing while virtually strengthening business relationships. Let your marketing automation platform lead the way.

Delight Your New Customers During COVID - 19 Crisis

Simplify Onboarding with Marketing Automation

Register Now

Strengthen Your Customer Retention Game Plan

About Grazitti Interactive