• Todd Nilson

    David Edelman

    Sr. Marketing Lecturer
    Harvard Business School

  • Richard Millington

    Lovish Verma

    Lead Data Engineer, Analytics
    Grazitti Interactive


AI-Powered Marketing Analytics

By leveraging AI in marketing analytics - including advanced machine learning
algorithms and data analysis techniques - marketers are extracting insights,
patterns, and trends from large data sets.

We are talking about a whopping 61.4% of marketers, here!

Intriguing, isn’t it? These numbers are proof that with AI-driven marketing
analytics, marketers are making data-informed decisions and delivering relevant
digital experiences. Additionally, the right AI-powered solutions solidify marketing
analytics strategies with targeted customer segmentation, predictive analytics,
and data visualization.

Get insights on how to optimize marketing analytics with AI and ML, selecting the
right AI solution and knowing if it suits your marketing plan and budget.

Create AI-Powered Marketing Analytics Solutions

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About the Webinar

In this webinar, marketing luminaries will indulge in an insightful conversation on driving business success
by harnessing the true potential of Artificial Intelligence with data.

Here’s what our experts will talk about

Unleashing the Power of Marketing Analytics With Data-Driven Insights
The Ultimate Marketing Dashboard: Harnessing Analytics for Informed Decision-Making
Demystifying the Role of AI & ML in Marketing Analytics: Driving Growth Through Data Intelligence
Marketing Mix Modeling: Analyzing Historical Data to Quantify Marketing Effects
Pioneering Progress: Embracing AI and ML for Marketing Success

Guest Speakers

Todd Nilson

David Edelman

Sr. Marketing Lecturer
Harvard Business School

With over 30 years of experience as a Chief Marketing Officer, David leverages his technical and analytical
expertise to help several consultancy businesses like McKinsey, Digitas, and the Boston Consulting Group. He is a
thought leader in the field of marketing strategy, digital transformation, and customer experience.

He is an insights-driven executive, with an unwavering commitment to innovation and results, combined with a
dedication to customers’ needs. Having driven large-scale change from both the customer and
customer-service side.

Richard Millington

Lovish Verma

Lead Data Engineer, Analytics
Grazitti Interactive

Lovish is a professional Analytics & Data Engineer with more than 8 years of experience. His interests and expertise
circle around using Data Science, Data Engineering, AI/ML, Big Data, and ETL. With his key insights, he helps solve
complex business problems in the Marketing domain. He creates robust marketing strategies that infuse analytics
authenticity into other aspects of the business. With a track record of optimizing data pipelines and deriving
actionable insights, Lovish helps brands achieve data-driven excellence.