In today’s competitive eCommerce landscape, product and price are no longer the key differentiators for businesses to survive and thrive in the digital world.
Instead, their place is now being taken by eCommerce customer experience.
According to Forbes, businesses that lead in customer experience outperform others by nearly 80%.
The eCommerce customer experience (ECX) encompasses everything - from the moment a customer gets in touch with your business to their purchase action and beyond - to build long-term relationships that fuel growth.
This eBook covers everything you need to know about eCommerce customer experiences, their benefits, and ways to enhance and deliver exceptional ECX with the help of marketing automation
What You’ll Learn-
- What Is eCommerce Customer Experience?
- Why Does eCommerce Customer Experience Matter?
- How to Improve eCommerce Customer Experience?
- Leveraging Marketing Automation for Holistic eCommerce Customer Experience