The customer, PanIIT USA, is an umbrella organization of IIT alumni based in the United States. Their mission is to promote the IIT brand and keep IITians connected through alumni conferences every couple of years.
PanIIT USA approached Grazitti in order to effectively drive digital marketing for their alumni conference, IIT2020.
The objective was to improve the branding of the IIT2020 event. Additionally, PanIIT USA wanted to drive online event registrations.
We’ve never seen such great numbers maximizing our spend in AdWords as well as the increased traffic driven to our site. Grazitti has done an amazing job!