The customer, a leading datahead, creative thinking, and demand generation organization, was using Drift as its conversational marketing platform and Marketo as its marketing automation platform. They were struggling to convert more quality leads, get a rich insight into customers' activity, and convert leads faster Also, it was challenging for them to get a rich insight into customers' activity and close deals faster. The customer wanted to integrate Drift (Conversation Marketing Platform) and Marketo to trigger workflows automatically when activities happen on either of the platforms.
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