Effectively Integrating Zoom and Marketo for a Solar Technology Leader During COVID-19

The customer, a world leader in solar technology and manufacturing, was using Marketo for its marketing operations. To engage their target audience, they regularly organized seminars for key events but after the COVID-19 pandemic declaration, their product launch plans were at a standstill. They decided to leverage digital solutions like webinars via Zoom for their product launch and to host other webinars as well. They were unable to get a count of registrants in Marketo at run time because their Zoom was based on a China domain that only gave Pardot-enabled services a count of registrants, not Marketo users.

Download this case study to learn how we helped the customer with:

• Successful integration of Zoom and Marketo
• Campaign and field creation in Marketo
• Increased user engagement