Enhancing CX With Standardized Email Production in Eloqua

The customer, an American multinational telecommunication conglomerate and broadcasting company, was struggling to build scalable, targeted email campaigns in Eloqua and improve their lead quality and contact experience. They wanted to run an email health project in Eloqua that focuses on major customer marketing operations including data intake, data processing, journey management, and operational efficiency.

Download this case study to learn how we helped the customer with:

• Standardizing the email production process with defined templates in Eloqua
• Updating intake forms to correctly categorize emails
• Improving accuracy of email campaigns
• Enhancing customer experience