The customer is a software technology company providing mission-critical solutions to global service providers. Their software solutions and professional services enable businesses with digital transformation, virtualization, and a mobile ecosystem.
The customer’s requirement was twofold. First, optimizing paid advertising campaigns to boost their conversion rate, reduce the cost per acquisition, and improve brand visibility.
Second, implementing a strategy to improve their rankings for targeted keywords, drive high-quality web traffic, and increase search visibility.
We’ve never seen such great numbers maximizing our spend in AdWords as well as the increased traffic driven to our site. Grazitti has done an amazing job!