A web analytics tool that began as Urchin became Google Analytics 360 in 2016. The years have recorded a transition from gtag.js to ‘Events + Parameters’ in the form of Google Analytics 4.
Enabling you to measure website data and review the progress of marketing campaigns and user activity, Google Analytics works in favor of every digital marketing analyst.
If you’ve just begun your analytics journey, what better way to start than with the latest version, i.e., Google Analytics 4 (GA4).
The GA4 property uses a user-centric measurement model called ‘Event + Parameter’, while Universal Analytics uses the traditional ‘Session + Pageviews’ centric measurement model. As a result, you can track user activity, create custom events, and more.
This eBook is designed to help you set up and configure your Google Analytics 4 interface, with real-time screenshots.
What GA4 Is and How It Differs From Universal Analytics
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