The GA4 property uses a user-centric measurement model called ‘Event + Parameter’, while Universal Analytics uses the traditional ‘Session + Pageviews’ centric measurement model. As a result, you can track user activity, create custom events, and more.
This eBook is designed to help you set up and configure your Google Analytics 4 interface, with real-time screenshots.
What GA4 Is and How It Differs From Universal Analytics
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