Implementing & Integrating UTM Tracking to Improve Lead Management in Marketing Cloud Account Engagement

The customer is a US-based leading open-source platform using Marketing Cloud Account Engagement. They wanted to effectively monitor lead sources to understand the impact of their marketing campaigns.

Additionally, they sought to track and identify which marketing channels are outperforming others, improve lead management, and get an overview of the customer journey.

Download this success story to learn how we assisted the customer in:

• Implementing & Integrating UTM Tracking
• Successfully Setup Multi-Touch Attribution Model
• Improving Lead & Campaign Tracking
• Identifying High-Performing Channels