Improving Marketing ROI With Integration Across the Salesforce Ecosystem

The customer, an American educational technology provider, had a solid tech stack with Salesforce as its CRM, Salesforce Marketing Cloud (SFMC) as its marketing automation platform, and Marketing Cloud Customer Data Platform (CDP) for a single source of truth for their customer data. Their existing marketing processes weren’t aligned well enough to deliver the kind of CX they were looking for. They wanted to track customer interactions effectively and reduce the cart abandonment rate. Additionally, they wanted to ensure their website delivers personalized experiences to their users.

Download this case study to learn how we helped the customer to:

• Build Unified Customer Profiles Using Salesforce CDP
• Create Einstein Recipes for Data-Driven Marketing Decisions
• Successfully Integrate Salesforce Marketing Cloud, Salesforce CDP, Interaction Studio, and Salesforce CRM