Lead generation in B2B marketing is not just about the number of leads generated, but the quality of leads.
LinkedIn, a business-friendly platform, comes with a top of the funnel audience that you can target and expand.
LinkedIn ads are also a way to nurture leads and maximize conversions.
When building a LinkedIn lead generation plan, optimize your profile to enable your target audience to discover your business.
There’s a lot more to lead generation for B2B on LinkedIn.
Here’s an eBook that’ll help you learn more about LinkedIn ads and how you can augment lead generation.
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