The customer, a network security operations firm, was using HubSpot for its marketing operations and had a Salesforce CRM. They were struggling to map lead data in Salesforce with HubSpot and track their progression through the sales funnel. They wanted to partner with an organization with extensive HubSpot expertise to help them set-up a multi-touch attribution model in order to measure the impact of their marketing campaigns. They also needed help simplifying HubSpot workflows to associate each new lead with the appropriate ongoing nurture campaigns.
200+ Years of