• Ruth P. Stevens

    Ruth P. Stevens

    President
    eMarketing Strategy

  • Jasmine Martirossian

    Jasmine Martirossian

    CEO & Board Advisor
    Strategy Ark

  • Arwinder Kaur

    Arwinder Kaur

    Vice President, Marketing
    Grazitti Interactive

  • Shweta Sharma

    Shweta Sharma

    Assistant Manager
    Grazitti Interactive

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Marketing in 2026 requires balancing two distinct realities.

On one hand, AI is rewriting brand discovery, shifting the focus toward agent-led journeys.

On the other hand, tightening consent frameworks and data privacy laws across regions means a standardized compliance approach is no longer sufficient.

These shifts have distributed user journeys across content, LLM-driven discovery, marketplaces, and apps, creating a critical gap in traditional analytics models.

The future lies in using real-time data and predictive modeling to weave these journeys back together and help brands map a user’s presence across channels. In this webinar, industry experts will share insights on how AI, privacy regulations, modern analytics, and omni-channel strategies are reshaping marketing in 2026 and what brands must do to stay visible, compliant, and revenue-ready.

About The Webinar

The old marketing playbook no longer applies. Learn from industry pioneers as they tear down the traditional playbook and reveal the specific strategies required to win in 2026.

Here’s what you’ll learn

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AI-Driven Search Shifts in Marketing

How LLMs are changing brand discovery, from traditional SEO to GEO, AEO, and new paid avenues like ChatGPT ads.

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Rethinking Data Privacy Beyond Consent

How to enforce region-specific rules (GDPR, CCPA, APAC) without breaking identity resolution or attribution.

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Building Smarter Omni-channel Journeys

How to adapt to customer intent at every touchpoint and drive faster conversions with fewer steps.

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Why Traditional Analytics Can’t Keep Up

What tools like Adobe Analytics and GA4 can realistically measure, and where blind spots remain.

Watch Now

Guest Speakers

Ruth P. Stevens

Ruth P. Stevens

President, eMarketing Strategy

Ruth is a B2B marketing authority and educator with over 30 years of experience optimizing customer acquisition and retention. She held senior leadership roles at global giants like IBM, Time Warner, and Ziff-Davis, codifying these strategies in her influential books on lead generation. Ruth now serves as a consultant and adjunct professor at NYU Stern, helping B2B organizations diagnose marketing inefficiencies and implement data-driven strategies that scale revenue.

Jasmine Martirossian

Jasmine Martirossian

CEO & Board Advisor, Strategy Ark

Jasmine is a C-Suite leader and growth strategist with over 20 years of experience aligning leadership, strategy, and execution. She spearheaded digital transformation and market expansion for complex global enterprises, leveraging her interdisciplinary PhD to help organizations navigate critical inflection points. Jasmine now serves as a strategic advisor to CEOs and Boards, helping leadership teams diagnose the root causes of misalignment and translate strategy into decisions that scale growth.

Devender Singh Bora

Arwinder Kaur

Vice President, Marketing, Grazitti Interactive

As a Marketing & Communications professional, Arwinder has more than 26 years of experience in business transformation, marketing strategy, partner marketing, and portfolio and performance marketing. She has a proven track record of crafting innovative marketing campaigns that drive brand growth, generate demand, and increase revenue. From Market Research Officer to Global Marketing Strategist, Arwinder has served as a trusted advisor to multi-million-dollar industry clients, nurturing strategic relationships and enhancing brand reputation.

Devender Singh Bora

Shweta Sharma

Assistant Manager, Grazitti Interactive

Shweta is a seasoned marketing professional with nine years of experience in the telecom and IT services industries. Currently, she leads the marketing initiatives for Grazitti's web development, eCommerce, and Microsoft services, employing a creative and data-driven approach. Her expertise encompasses various marketing disciplines, including multi-channel campaign management, content strategy development, social media marketing, email marketing, SEO optimization, and lead nurturing. She is a technology enthusiast and actively studies industry trends to ensure her strategies remain innovative and effective in a rapidly evolving market.