- [On-Demand Webinar]
Watch Now
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David Edelman
Professor of Marketing
Harvard Business School &
Former CMO, Aetna -
Amisha Gandhi
CMO Consultant
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Arwinder Kaur
Vice President, Marketing
Grazitti Interactive
Marketing Trends & Predictions 2024
The constantly evolving digital age and the emergence of cutting-edge technologies have impacted the world of marketing, particularly in recent years.
AI-powered marketing is becoming a necessity while using first-party data and crafting hyper-personalized messaging are gaining momentum.
Consequently, enterprises are looking to future-proof their strategies and prepare for the next wave of trends dominating 2024.
To understand the implications of using the leading tech stack and optimally utilizing it to stay ahead in the ever-expanding digital ecosystem, it is crucial to equip yourself with some actionable insights.
About the Webinar
In this webinar, marketing mavens will ignite conversations on how AI drove some pivotal marketing trends last year and is now set to redefine business success in 2024.
Our experts will share their valuable thoughts on the following
Major Digital Marketing Trends Foreseen in 2023
Predictions for 2024 & Key Forces of Change in 2024
The Impact of AI in 2024 & Strategies to Leverage It
The Role of First-Party Data and Privacy-Focused Marketing
The Impact of Blockchain, Cryptocurrency, and Chatbots on Marketing
Gain Insight into Your Brand's Overall Performance
With an Audit
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Search Engine Optimization Analysis
Yield important insights about how your website ranks organically on search engines and make informed decisions on climbing the SERP ladder.
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Paid Campaigns Assessment
Get a comprehensive review of your existing paid campaigns, evaluate the efficiency of your advertising efforts, and learn how to attract a relevant audience.
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Social Media Presence Evaluation
Access a holistic view of how the audiences view your social media profiles and analyze opportunities for leads and conversions.
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Google Analytics Health Check
Verify your Google Analytics 4 setup, configuration, & implementation, and ensure that you are accurately attributing the data to the original source.
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Tag Manager Assessment
Ensure that your tag management system is organized and addresses the need for more agile marketing measurement and accurate tracking.
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Adobe Analytics Assessment
Capture richer customer insights through digital data and real-time behavior analysis, while tracking campaign performance across channels.
Partnerships & Certifications
Guest Speakers
David Edelman
Professor of Marketing
Harvard Business School & Former CMO, Aetna
With over 30 years of experience as a Chief Marketing Officer, David leverages his technical and analytical expertise to help several consultancy businesses like McKinsey, Digitas, and the Boston Consulting Group. He is a thought leader in the field of marketing strategy, digital transformation, and customer experience.
He is an insights-driven executive, with an unwavering commitment to innovation and results, combined with a dedication to meeting customers’ needs. With a track record of driving large-scale change from both the customer and customer service perspectives, he is adept at navigating complex challenges and achieving tangible outcomes.
Amisha Gandhi
CMO Consultant
Amisha is a pioneering global marketing and go-to-market (GTM) leader with a track record of consistently delivering new revenue streams, market opportunities, and long-term value. As an XFN leader, Amisha collaborates closely with executive teams to drive growth enterprise-wide and foster collaboration to craft compelling brand narratives.
She has shared her knowledge and expertise in growth marketing and brand storytelling at prestigious events such as B2B Marketing Exchange, SaaStr, Content Marketing World, and Social Media Marketing World.
Arwinder Kaur
Vice President, Marketing
Grazitti Interactive
As a Marketing & Communications professional, Arwinder has over 28 years of experience in business transformation, marketing strategy, portfolio & performance marketing, and partner marketing. She has a proven track record of crafting innovative marketing campaigns that drive brand growth, generate demand, and increase revenue.
From being a Market Research Officer to becoming a Global Marketing Strategist, Arwinder has served as a trusted advisor to multi-million dollar industry clients, nurturing strategic relationships and enhancing brand reputation.
