• Amy James

    Amy James

    Sr. Product Marketing Manager,
    Adobe

  • Ruchi Lapran

    Ruchi Lapran

    Sr. Marketing Automation Solutions Consultant
    Grazitti Interactive

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Marketo is entering a new phase. Adobe brings AI Agents, AI-assisted workflows, and MCP Server connectivity to the platform, reshaping how marketing teams operate.

For years, Marketo has helped teams automate campaign execution. The next shift extends it to broader GTM workflows. As AI takes on more of the operational load, Marketo is evolving from executing campaigns to orchestrating the GTM journey.

Join us for an expert-led conversation to unpack Adobe’s Marketo roadmap. Learn what these new capabilities mean for Marketing Operations, Demand Generation, and Revenue Operations, and what it takes to move toward intelligent GTM orchestration.

About the Webinar

This session explores how organisations can prepare their Marketo instances for the transition from automation to
intelligent GTM orchestration.

Here’s what you’ll learn:

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Why traditional marketing automation is giving way to intelligent orchestration

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What Adobe’s Marketo roadmap means for the future of marketing operations

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What AI Agents, AI-assisted workflows, and MCP Server connectivity bring to Marketo

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How Marketo’s new capabilities impact MarTech, Demand Gen, and RevOps teams

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A five-level framework for progressing toward intelligent GTM orchestration

Save Your Spot

Featured Speakers

JAmy James

Amy James

Sr. Product Marketing Manager, Adobe

Amy James is a Senior Product Marketing Manager at Adobe, specialising in B2B Customer Journey Management across APAC. With over 15 years of industry experience, Amy works at the intersection of customer needs, product strategy, and the evolving B2B marketing landscape. She has been closely involved in Adobe's vision for the next generation of B2B marketing, including the evolution of Marketo Engage toward connected, AI-driven journey orchestration.

Ruchi Lapran

Ruchi Lapran

Senior. Marketing Automation Solutions Consultant, Grazitti Interactive

Ruchi Lapran is a Senior Marketing Automation Consultant at Grazitti with over 18 years of industry experience. As an Adobe Marketo Engage Champion alum and a 6X certified Marketo Engage Business Practitioner, Ruchi has partnered with B2B and B2C industries for solutions consulting and design, MarTech implementations, customer success, business development, and team leadership. She has a deep understanding of how decisions made in one area affect teams across the organization and the wider business, which enables her to contribute beyond her formal job description, identify efficiencies, reduce delivery risk, and help organisations maximise the value of their technology investments.