The customer is a renowned hair care brand that has emerged as a premier destination for professional hair care products and equipment. They faced significant challenges with their online store built on an outdated e-commerce platform. These included sluggish performance, SEO limitations, and a lack of user-friendliness.
They wanted to combat these complexities by migrating to a robust and scalable e-commerce platform. With this transition, they wanted to improve site performance, enhance user experience, increase security, and reduce operational costs.
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