Grazitti Interactive

[Case study]

Redesigning Online Community to Increase Customer Engagement for a Leading IT Firm

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The customer, an American multinational information technology firm, was having trouble improving the user's digital experience due to the significant cognitive load on its online community.

They wanted to create designs that would appeal to the targeted audience and improve the community's engagement statistics.

Download this case study to see how we helped the customer with:

  • Detailed analysis of old community
  • Created a list of personas; categorized their roles
  • Increased engagement
  • Personalization across all personas
  • And more!

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