Refining Marketo Operations for a Leading eLearning Platform

The customer is a leading eLearning platform that leverages Intelligent Adaptive technology to revolutionize the learning experience of its users. The customer was using Marketo for their marketing operations but was unable to utilize it to its full potential. They needed an optimized solution for lead generation, lead scoring, and email campaigns that would not only keep prospects engaged but also convert into opportunities.

Download this case study to learn how we helped the customer with:

• Refined Data Quality With Data Normalization
• Successful Multi-Touch Attribution Model Set-Up
• Improved Lead Scoring
• Amplified User Engagement