SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two prominent ways to gain visibility on SERPs (Search Engine Result Pages).
While both differ in their approach (organic and paid), they share an intricate connection that complements their strengths and weaknesses.
Their symbiotic relationship enables businesses to build a robust presence on search engines that not only drives traffic but also fuels ROI.
This whitepaper explores the correlation between SEO and SEM to help you get the best of both worlds and dominate search engine rankings and results.
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