The social media competitive analysis template will enable you to:

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    Track Social Media KPIs

    Analyze your presence on platforms such as LinkedIn, Facebook, Twitter, and Instagram.

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    Manage Social Media

    Manage your social media at one place and get insights into competitor performance.

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    Identify Gaps in Your Content Strategy

    Understand what needs reassessment and what will strike a chord with your target persona.

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    Implement Best Practices

    Identify and implement the best tips and tricks for your brand to stay ahead of the competition.

Here are some tips to help you manage your template:

Watch Your Social Media Presence

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  • Learn how much your social channels have grown since inception

+ Measure Your Engagement Rate Record engagement generated, such as:

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  • Number of followers gained/lost
  • Number of likes per month
  • Number of retweets/shares
  • Number of comments

+ Note Trending Hashtags and Mentions

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  • Find out the most used hashtags and mentions

+ Define Post Format and Content Type

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  • Analyze top performing posts, such as GIFs and videos
  • Analyze best performing writing styles and visuals