“Keywords are dead.” A phrase that persists, it doesn’t present the complete story.
When it comes to Google Ads, acquiring the #1 spot for your targeted keyword brings in quality traffic.
Keywords identify and speak the language of customers. That’s because they are like clues. They show you what customers want. This enables you to meet customer needs better.
Having said that, it’s no good just throwing keywords on ads.
That’s why we bring to you this eBook on Google Ads keyword matching and how you can reach the right customers with relevant keywords.
Keyword matching works by identifying how closely the keyword needs to match the user's search query, so that the ad can be taken into account for the auction.
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