What You’ll Learn

  • Matching Keywords on Google Ads
  • Negative Keywords
  • Reaching the Right Customer
  • Smart Bidding
  • Ad Relevance
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How Keyword Matching Works in Google Ads

Keyword matching works by identifying how closely the keyword needs to match the user's search query, so that the ad can be taken into account for the auction.

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Reaching the Right Customers With Your Keyword Match Type

  • Align keyword strategy
  • Optimize ads
  • Use broad match
  • Simplify account structure
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Smart Bidding: Setting the Optimal Bid

  • Advanced Machine Learning
  • Wide Range of Contextual Signals
  • Flexible Performance Controls
  • Transparent Performance Reporting
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Helping Customers Grow With Google Ads

  • Comprehensive Marketing Solutions for an Event-Data Streaming and Messaging Solutions Company
  • Improving Digital Marketing for a Fintech Customer
  • Managing 1.5 Million Dollars of Advertising Spend for a Technological Solutions Provider

Driving Innovative Digital Marketing Since 2008, We Have

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    Google Product

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    More Than 100
    Happy Customers

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    Elite Partnerships with
    Google, Microsoft, & HubSpot