The Marketer’s Guide to Lead Nurturing Using Engagement Studio in Marketing Cloud Account Engagement (Pardot)

Did you know that 50% of marketers consider lead generation and nurturing a top priority in their marketing campaigns?

Staying connected with your leads at every touchpoint is the key to converting them into loyal customers. So, in addition to prioritizing sales-ready leads, it is crucial to engage and nurture your leads that are early in the buyer cycle.

How can businesses effectively engage leads, build their trust, and ultimately turn them into customers?

Marketing Cloud Account Engagement’s (formerly known as Pardot) Engagement Studio to the rescue.

Engagement Studio empowers marketers to boost lead generation, improve lead nurturing, and achieve marketing excellence.

Our whitepaper helps you explore the universe of Engagement Studio.

With this whitepaper, you can come away with knowing all about:

• What is Lead Nurturing?
• Understanding Engagement Studio in Marketing Cloud Account Engagement
• How to Create Engagement Programs in Engagement Studio
• Best Practices to Follow While Using Engagement Studio