- [On-Demand Webinar]
Watch Now
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Jon Robinson
Head of Sales - Salesforce
TestSigma -
Helen Yu
Founder & CEO
Tigon Advisory Corp. -
Devender Singh Bora
Marketing Manager
Grazitti Interactive
The digital marketing landscape underwent a seismic shift in recent years.
Google’s initial announcement in 2020 to phase out third-party cookies in Chrome, much like Safari and Firefox, kept the industry on edge, anticipating the monumental change.
The tech giant issued a firm ultimatum, announcing plans to completely phase out cookies by the first quarter of 2025.
However, on July 22nd, 2024, Google shelved its initial plan to take the cookies off the market and proposed an ‘updated approach’ that enables users to make an ‘informed choice’ that applies across their web browsing.
This is a pivotal moment for marketers to move beyond third-party cookies, and invest in privacy-preserving technologies and strategies.
About the Webinar
In this webinar, industry leaders explored which redefined, privacy-focused approaches can marketers follow in a world with or without cookies.
Here’s what they covered:
Milestones in the Move Towards Cookieless Marketing
Google’s Privacy Sandbox Scraps Plan to Remove Cookies
Impacts and Insights on Third-Party Cookies Continuation
Cookieless Privacy Solutions By Google and Apple
AI’s Role in Navigating the Cookieless Landscape
Impact of Cookie Deprecation on SEO & Paid Ads
Assess Your Website's Readiness for Adapting Privacy-Centric Tracking
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Reports and Dashboards Audit
Yield important insights about how your website ranks organically on search engines and make informed decisions on climbing the SERP ladder
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Paid Campaigns Assessment
Get a comprehensive review of your existing paid campaigns, evaluate the efficiency of your advertising efforts, and learn how to attract a relevant audience.
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Social Media Performance Review
Access a holistic view of how the audiences view your social media profiles and analyze opportunities for leads and conversions.
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Google Analytics Health Check
Verify your Google Analytics 4 setup, configuration & implementation, and ensure that you are accurately attributing the data to the original source.
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Tag Manager Assessment
Ensure that your tag management system is organized and addresses the need for more agile marketing measurement and accurate tracking.
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Adobe Analytics Assessment
Capture richer customer insights through digital data and real-time behavior analysis while tracking campaign performance across channels.
Partnerships & Certifications
Guest Speakers
Jon Robinson
Head of Sales - Salesforce, TestSigma
Jon is a global marketing maestro keen on fine-tuning customer experiences amid the constantly evolving marketing landscape. Being a test automation expert, he is adept at working on a global stage to help businesses reach new horizons. He consistently leverages his strategic planning skills to ensure organizational readiness to navigate new technology trends.
Helen Yun
Founder & CEO, Tigon Advisory Corp.
Helen is the founder and CEO of Tigon Advisory with over two decades of experience in the technology industry. She provides CXO-as-a-service and enables organizations to navigate crucial phases of digital transformation through strategic planning, enterprise risk management, and go-to-market optimization.
Devender Singh Bora
Marketing Manager, Grazitti Interactive
Devender is an innovative, and goal-oriented professional with more than 11 years of experience in marketing. Being a technology enthusiast, he has repeatedly demonstrated his skills in the planning and implementation of key marketing strategies to improve brand awareness and generate more revenue.
