The Ultimate Guide to Account Engagement Database Hygiene

Salesforce Marketing Cloud Account Engagement (Pardot) is the leading marketing automation platform with a market share of over 30% and its users report an average ROI of 133%.

From effortless lead generation to smart forms & personalized content, it's an all-in-one platform to make your life easier.

But here's the thing - without a well-maintained and accurate Account Engagement (Pardot) database, achieving optimal results can be quite challenging.

Inaccurate data directly impacts the bottom line of 88% of companies, with the average company losing 12% of its revenue.

Bad data can lead to a slew of challenges, including skewed reporting, low conversion rates, and missed opportunities. So it's time to take control and eliminate these obstacles standing in the way of your success.

Our whitepaper helps you explore all about keeping your Account Engagement (Pardot) database clean.

It covers the whole nine yards of:

• How Inaccurate Data Affects Account Engagement Instance
• The Benefits of Having a Clean Account Engagement Database
• Best Practices for Having a Clean Account Engagement Database
• When You Should Clean Your Account Engagement Database