• Ed Giansante

    Yurii Lazaruk

    Go-To-Market Community Expert
    Freelancermap

  • Yurii Lazaruk

    Tim McDonald

    Community Manager
    Raptive

  • Nikhil Sharma

    Nikhil Sharma

    Director
    Grazitti Interactive

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Imagine this…

A world where your online community isn’t just engaging customers, it’s actively reducing churn, amplifying product feedback, increasing NPS, and driving pipeline acceleration. In 2025, community-led growth is no longer a choice; it’s a business imperative.

Yet, proving this value to executive stakeholders remains a challenge.

This webinar is your strategic guide to measuring, articulating, and scaling the impact of your online community.

Learn how to tie community metrics to business KPIs, drive stakeholder buy-in, and ensure sustained investment in community-led programs.

About the Webinar

Join community and CX leaders for a deep dive discussion on the evolving role of online communities in business strategy.
Discover proven frameworks and critical metrics that connect your community’s impact to real business outcomes.

Here’s What Our Experts Will Talk About

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Understanding the Business Value of Online Communities

Explore how communities drive retention, brand loyalty, and support cost savings

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Challenges and Considerations when Measuring Community Value

Uncover the common roadblocks to proving ROI, from data gaps to internal silos

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Metrics for Measuring Community Business Impact

Discover the KPIs that resonate with leadership, and how to track them

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Best Practices for Communicating Community Value

Learn to frame community wins in business terms that influence stakeholders

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Future
Considerations

Understand how AI, analytics, and changing CX priorities will shape tomorrow’s communities

Register Now

Guest Speakers

Yurii Lazaruk

Yurii Lazaruk

Go-To-Market Community Expert, Freelancermap

Yurii is a strategic community architect and consultant with over 10 years of industry experience. He partners with startups and fast-growing companies to build impactful, trust-driven communities that deepen customer relationships, increase engagement, and drive sustainable growth. With a strong focus on bridging community and business, Yurii helps brands grow 10X through thoughtful, community-led strategies.

He’s also the host of the podcasts Community ROI and Humans of Business (formerly Community Life), where he highlights powerful human stories and voices that inspire empathy, curiosity, and meaningful conversations.

Tim McDonald

Tim McDonald

Community Manager, Raptive

Tim McDonald is a seasoned community strategist with 17 years of experience building and nurturing online communities. Currently serving as Community Manager at Raptive, he brings extensive expertise from his previous role at HuffPost and his work with notable brands including No Kid Hungry and Cinnabon. As a recognized thought leader, Tim has shared his community insights at speaking engagements across the United States, Canada, Mexico, and Europe.

Nikhil Sharma

Nikhil Sharma

Director, Grazitti Interactive

Nikhil, with over 16 years of global experience in IT services and products, excels in project management across various process areas, from project initialization to closure. His expertise includes strong technical acumen, adept reporting, business management, client servicing, and business strategy development. Nikhil has successfully managed large projects in remote infrastructure management, web technologies, and mobile apps. With sound knowledge of web tech and development, he possesses expert-level skills in software requirements analysis and system specifications. Nikhil's robust experience extends to Agile environments, and his excellent communication and soft skills have fostered effective onsite-offshore working models.