About the Webinar

In 2023, Google will sunset its standard analytics management tool, Universal Analytics.

And almost a year and a half have passed since Google Analytics 4 was released, but it will take over full-fledged in 2023 and replace UA.

It is the perfect time to switch, now that Google has stopped updating Universal Analytics.

Watch this webinar where our marketing maestros talk about how Google Analytics 4 came into existence and what you need to do to make the most of it.

This webinar will enable you to learn:

  • The Evolution in Data Privacy
  • How GA4 Came Into Existence
  • Introduction to GA4
  • Differences Between UA & GA4
  • What a Marketer Should Do

Get insights into how GA4 prepares you for privacy and a customer-centric future.

Join this exclusive webinar to get incredible insights from our marketing experts on how GA4 can be your best ally to set your marketing campaigns up for success.

Cherry-Pick Your Offer

Make the Most of GA4 With This Exclusive Digital Marketing Gift Bag

Free Website Audit 15% off on GA4 Migration 20% of on Annual Digital Marketing Campaigns

Webinar Speakers


Karishma Srivastava

Manager - Digital Marketing

Highly-experienced in search engine optimization, paid marketing, social media, and digital analytics, Karishma has been helping businesses drive effective digital marketing for more than 10 years now.


Hardial Singh

Manager - Digital Marketing

With more than 13 years of experience in digital marketing across industry verticals, Hardial is a Google Platinum Product Expert in the Search Central Community. He is seasoned in search engine optimization, paid marketing, social media, and digital analytics.