The customer, a leading talent services company, uses Eloqua for its marketing operations and Salesforce as its CRM. They had a functional lead scoring model in Eloqua that was synced with SFDC but they were unable to utilize its full potential and were struggling to regularly follow up with their target leads.
They wanted to partner with an organization with extensive knowledge and expertise in Eloqua that could help enhance their existing lead scoring model to improve their lead nurturing efforts.
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