Upgrading Lead Scoring Model in Eloqua for Improved Lead Nurturing

The customer, a leading talent services company, uses Eloqua for its marketing operations and Salesforce as its CRM. They had a functional lead scoring model in Eloqua that was synced with SFDC but they were unable to utilize its full potential and were struggling to regularly follow up with their target leads.

They wanted to partner with an organization with extensive knowledge and expertise in Eloqua that could help enhance their existing lead scoring model to improve their lead nurturing efforts.

Download this case study to learn how we helped the customer with:

• Successfully Upgrading the Eloqua Lead Scoring Model
• Providing Better Insight into Campaign Performance
• Improving Lead Nurturing