Optimizing WordPress Website for a Major Real-Estate Firm to Enhance User Experience

A major real estate firm had six of its brand sites built on WordPress. However, their marketing managers were unable to handle these websites due to asymmetrical backends. Maintaining and managing these websites for optimal performance was also a challenge as it needed a significant amount of time, money, and effort.

Grazitti’s web development team helped them by making the backends symmetrical and centralizing all the subsidiary websites to one single brand website. We also provided admin training to their marketing managers to help them effectively manage and perform their business operations.

Additionally, our WordPress experts worked on:

• Pushing website data to content aggregators such as BDX and Zillow for better marketing
• Adding a ‘guided search’ feature to improve user experience
• Maintaining their websites regularly to boost site performance and speed
• Enhancing their digital presence through integrations with Facebook, Pinterest, and Google Apps
• Improving customer support through integration with CallRail
• Unifying customer data through Salesforce and Marketo integration for better insights

And more!