Enabling User Tracking for Multiple Events With Google Analytics and GTM

Overview

The customer is a sports and entertainment marketing agency. They were unable to identify users who clicked on cities, hotels, partners, and experiences on their website. They wanted to enable user tracking in Google Analytics 4 through GTM to capture this data and analyze user behavior.

Download this case study to learn how Team Grazitti enabled the customer with:

71% Growth in
Engaged Sessions
4% Improvement in
New Users
35% Increase in Users From
Social Channels
67% Boost in
Engagement Rate

Download Our Case Study

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Testimonials

I've been working closely with Grazitti for almost a year now and I'm really impressed with there knowledge and work rate. They’ve helped me with a range of SEO related tasks from Technical Audit to on-page recommendations and implementation. We’ve seen some great improvements across several websites within our control and I would certainly recommend the team.

Alan Gregory, SEO Lead

IRIS Software Group

Grazitti Interactive did an exceptional job at handling the digital marketing for our alumni conference. They took complete campaign ownership and accountability.