Universal Analytics Will Sunset on July 1, 2024

Ensure a smooth transition to Google Analytics 4 (GA4) seamlessly with Grazitti's expert support and save your valuable historical data

Google is Discontinuing All UA Services & APIs

GA4 Analytics

Here's How Team Grazitti Can Help Save Your Data

  • Initiate a secure export of historical Google Analytics data.
  • Store data at a warehouse that works for you such as BigQuery, Google Sheets, Excel, JSON, etc.
  • Implement effective data management and retention strategies.
  • Enable data visualization and reporting using tools like Looker Studio.

Secure Your Historical UA Data Before July 01, 2024

Why Backup Historical UA Data

Storing your historical Universal Analytics data is advised because it:

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Helps maintain data consistency and enables informed decision-making based on past performances

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Offers specialized insights for better planning for events like marketing campaigns, product launches, website revamps, and more

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Holds value for future analyses and unforeseen business needs, ensuring adaptability to evolving requirements.

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Facilitates the analysis of long-term trends and patterns, enabling insights for future strategies

Power Your Analytics Game With UA Historical Data

Marketers must leverage analytical tools. With limited time to export data from Universal Google Analytics, learn how to shape your brand's future with YoY insights and maintain a comprehensive repository of historical data

Discover How We Assisted a SaaS Company in San Francisco Preserve Their Two-Year Span of UA Data

A San Francisco SaaS company encountered hurdles with the discontinuation of Universal Analytics. They were looking to maintain uninterrupted access to business insights but were concerned about losing data, and committing errors while making complex data analysis post-extraction.

GA4 Analytics
  • Export two years of UA data and store it in the serverless data warehouse, BigQuery.
  • Save 2.5 GB of data, 22 dimensions, and 11 metrics from Universal Analytics.
  • Achieve more than 98% accuracy with the UA data backup and export.
  • Integrate Looker Studio with Google BigQuery to transform unstructured data into an accessible format.

Need Help With Exporting & Saving Your Historical UA Data?

Partnerships & Certifications

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Working with Grazitti has been amazing. They helped us scale paid advertising campaigns, and are very professional, on-time, and delivered above expectations on every project. I have recommended them to colleagues and will keep doing so moving forward.

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Demand Generation Lead

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I've appreciated the fantastic work Grazitti did for us last year. This is the first time we've seen such outstanding numbers and increased traffic to our site. They have done an excellent job, and I look forward to working with them in future!

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Grazitti did an exceptional job handling the digital marketing for our alumni conference. They took complete campaign ownership and accountability.

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Resource Section

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[Blog]

How to Export and Preserve Historical Data From Universal Analytics?

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[Case Study]

The Ultimate Guide to a Successful Google Analytics 4 and Salesforce Integration

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[Blog]

A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments

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[Case Study]

Enabling User Tracking for Multiple Events With Google Analytics 4 and GTM

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[Blog]

Why You Should Integrate Google Analytics 4 With BigQuery

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[Case Study]

Migrating to GA4 & Fixing GTM for a Premium Replacement Tires Company

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[Blog]

10 Reasons Why You Need Google Analytics (UA) Historical Data

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[eGuide]

New Google Analytics 4: The Definitive Guide

Frequently Asked Questions

Google is switching from Universal Analytics to Google Analytics 4 as its default web analytics platform. UA was built for online measurement anchored in the desktop web. But GA4 is the next-gen property that can measure data across the web and app to deliver cross-platform insights. Its advanced data modeling and tracking methodology makes UA data incompatible, making it redundant in the GA4 version.

Yes, you can access your past UA data till June 30, 2024. Starting July 1st, 2024, you will lose this data forever if you haven’t backed it up. Hence, it is recommended to export your UA data immediately to avoid any discrepancies and ensure it is utilized effectively.

If you do not switch to GA4, all of your data will be gone, including website traffic, engagement, conversion, and marketing attribution data. Additionally, the platform will cease to process any new data, which means you won't have the ability to track or analyze your website's performance going forward. Transitioning to GA4 is crucial to ensure you continue to gather valuable insights, compare year-over-year performance, and make informed decisions to drive your business' success.

There are various ways to export and preserve your historical data from Universal Analytics. You can either export it manually into a file or use GA Reporting API or dev tools. Google Analytics 360 customers can also use BigQuery Export to save their UA data easily. It is recommended to consult with Google-certified experts to select the best method to export your UA data as per your business requirements.

Connect With Our Team of Google Certified Experts Today to Create a UA Data Backup Before July