Can We Migrate Our UA Data to GA4 Directly?
- As of July 01, 2023, Universal Analytics has stopped processing hits, including standard properties in accounts that also contain 360 properties.
- From July 01, 2024, all users, including those with Google Analytics 360, will lose access to their UA user interface and API.
- Users cannot move their existing Universal Analytics (UA) data to a Google Analytics 4 property as the two versions use distinct data models.
While UA measures data by sessions and pageviews, GA4 uses an event-based model that measures every user interaction. Unfortunately, this difference in data sets makes it unlikely for data migration to be introduced in the near future.